Monday, June 16, 2008

Is It a Case of “Greenwashing”?

With the focus of the media along with the general public on the “Green Movement” everyone is trying to get their “Piece of the Pie”. This “Green Movement” has not gone unnoticed by big business. It’s commendable to try and do our part, be it one person or a large corporation. There are companies that have been “Green” from their inception and there are also companies that are moving in that direction.
Unfortunately, we as consumers must be on the watch for “Greenwashing” by some businesses. Of course not all companies are guilty of this, but it makes a person wonder when you go into a store and see the flood of new “Green” products and right next to them is the entire line of dangerous toxic products, offered by the same companies. Are these companies genuinely trying to move toward being “Green” or are they just trying to capitalize on a situation with only monetary goals in mind, i.e. “Hey, we can make a bundle of money here if we claim to be Green”.
We as a family choose to use products from
BioGreen Systems, a company that’s been “Green” from its very beginning. Whether a person decides to use BioGreen products or products from any number of other truly “Green” companies it’s important to make the move and by doing so sending a message to the companies that are guilty of “Greenwashing”.

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